How Marine Chevrolet Boosted Market Share—and Why CRM Was Part of the Equation

In our recent webinar, Crystal Massie and Michael Hoopes of Marine Chevrolet joined Natasha Giner of Tekion to share how Tekion’s Automotive Retail Cloud (ARC) CRM helped them modernize operations, deliver exceptional customer experiences, and drive business growth.  

The conversation highlighted how Marine Chevrolet recognized the need for change, navigated adoption challenges, and ultimately leveraged Tekion to boost efficiency and increase market share.  

Marine Chevrolet’s CRM Transformation 

Marine Chevrolet first adopted Tekion’s ARC DMS in 2021, then added CRM in 2022 to deliver a seamless omnichannel experience. While the transition brought learning curves, Tekion’s dedicated support team was there every step of the way to ensure smooth onboarding. 

“They helped us map our existing workflows,” said Massie, “The outcome was a cleaner process, faster follow-up, and our CRM started to match how our customers actually shop and how our managers coach on the floor.” 

The switch to Tekion quickly paid off, and initial skepticism among staff turned into buy-in once they experienced the user-friendly interface and more efficient lead management.  

“Would I do it again?” Hoopes added as he reflected on the switch, “Absolutely. We now have a distinct advantage over dealers using outdated technology.” 

Why Tekion’s ARC CRM Stands Out 

Designed with dealers in mind—simple, intuitive, and powered by AI. Marine Chevrolet highlighted a few key benefits:  

• AI-powered insights that prioritize leads and surface best actions  

• Seamless CRM and DMS integration for real-time data across departments 

• User-friendly design that feels intuitive even for non-technical staff 

• Smarter dashboards that put tasks and insights front and center 

“Tekion CRM has a very familiar feel,” said Massie, “Even if you've never worked in automotive sales, you could naturally figure things out. You don’t need to speak ‘tech jargon.’”

Key Takeaways: The Value of Tekion’s ARC CRM 

• Faster, more personalized lead follow-up 

• Smoother handoffs between sales, service, and F&I 

• Reduced errors from duplicate data entry 

• A scalable platform ready for future growth 

Watch the webinar on-demand to hear Marine Chevrolet's full story—or request a demo to see how Tekion’s ARC CRM can transform your dealership.