The 5 Pillars of Original Equipment Manufacturer (OEM) Digital Retailing Success
Why Original Equipment Manufacturers must evolve their digital retail approach
Hardik Patel
May 27, 2025
The automotive landscape is rapidly evolving, and Original Equipment Manufacturers (OEMs) must rethink digital retail strategies to stay competitive.
In a recent WardsAuto article, Tekion contributors George Kang, EVP of Partner and OEM Solutions, and Hardik Patel, Senior Manager of Product Management, outlined five foundational pillars that help Automotive OEMs deliver better consumer experiences, streamline operations, and scale globally with modern OEM software.
Scroll-to-Showroom Experience: A seamless, personalized experience from online research to in-store interaction.
Plug-and-Play Integration: A platform that easily connects with DMS, CRM, and other systems to streamline operations.
Smarter Deals, Made Personal: AI-driven workflows that tailor financing, trade-in, and offers to individual buyer needs.
Built to Scale Globally: Modular architecture that supports multiple markets, regulations, and languages without starting from scratch.
One Platform, Every Sales Model: Support for direct, dealer-led, agency, fleet, and hybrid models—all under one roof.
Together, these pillars represent a more connected, scalable, and customer-centric future for digital retail in automotive.
Looking to support every sales model with scalable OEM software? Explore Tekion's Automotive Enterprise Cloud.