If you provide choice, they will come
Dec 14, 2021
Providing a hybrid experience that enables customers to do most or all their shopping/purchasing/vehicle servicing digitally from wherever they are is no longer optional for progressive dealerships. Consumers demand convenience and zero-contact whenever possible and organizations that haven’t already, need to prepare for this new era of auto retail.
There are a few ways dealerships can adjust to remain attractive to consumers who increasingly prefer a zero-contact experience without causing more operational headaches:
1. Evaluate your dealership operations and identify the biggest points of friction. Review current sales and service processes and identify where the process is getting “hung up.” The goal is to reduce manual steps, automate tasks, reduce costs, and evaluate whether it’s time to make a change.
2. Offer a hybrid experience by increasing or improving self-service options where appropriate. Once you’ve identified the friction points in your process, find ways to move some of the tasks online. For example, you may want to focus on tasks that are manual and/or require heavy data entry.
3. Evaluate a system that offers zero-contact convenience. If current tools are no longer serving you, maybe it’s time to implement the right, truly planned-out zero-contact tool; one capable of adding a new dimension of convenience and flexibility for both the customer and your dealership.
Tekion’s Automotive Retail Cloud platform was built from the ground up as a complete tool with a frictionless customer experience at its core, offering zero-contact digital sales and service, convenience, flexibility, and truly seamless data transfer to streamline your dealership’s operations.