Tekion TV: A Digital Display Option from Tekion

Staying ahead of the competition and providing a superior customer experience is crucial in today’s automotive retail landscape. Tekion TV maximizes engagement opportunities with the customers who are inside of a dealership's brick and mortar.

What is Tekion TV?

Tekion TV is designed to enhance the dealership experience by displaying curated, syndicated content without competitor advertisements. This product ensures that dealers have full control over the select channels displayed in their lounges, creating a more engaging and distraction-free environment for customers.

The pre-Tekion TV era:

Before Tekion TV, dealerships typically relied on live TV through HDMI, their own channel provider, or a third-party fire stick, which often times included competitor ads or undesirable content. This setup could inadvertently promote competing brands, diluting the dealership’s marketing efforts and customer focus.

Unique advantages of Tekion TV:

• Content Management System: The Custom Ad Publish feature from Tekion ARC allows for tailored content management *
• Personalized Recommendations: Uses AI and machine learning to offer personalized accessories and service recommendations in the bottom banner, enhancing the customer experience
• Curated Channel Selection: Choose from a variety of category channels, such as cooking, adventure, and lifestyle, ensuring content is always relevant and engaging
• Default Playlist: A default playlist appears when the 12-hour daily stream time is exhausted, ensuring continuous, controlled content display
• DMS Integration: Provides live updates on Repair Order Status to customers waiting in the lounge, keeping them informed and reducing perceived wait times

What you should know about Tekion TV:

• Prerequisite: Requires the Connected Display Customer Lounge screen
• Syndicated Content: Offers a selection of category-specific channels, ensuring relevant and engaging content for all visitors
• Ad-Free Experience: Blocks competitor advertisements, preventing potential customers from being swayed by competing brands while they wait
• Channel Control: Dealers can easily change channels using a remote or the web app, providing flexibility and convenience
• Integrated Platform: Seamlessly integrates with the Connected Display application in Tekion’s Automotive Retail Cloud (ARC), allowing for independent device management

Tekion TV is more than just a display screen; it’s a comprehensive tool that enhances the dealership environment, keeps customers engaged, and promotes personalized marketing efforts. With its seamless integration into Tekion’s ARC ** and advanced features, Tekion TV is poised to become an essential asset in automotive retail, driving customer satisfaction and loyalty.

Experience a new era of digital display management with Tekion TV – your gateway to a more engaging, competitor-free customer lounge.

Sales@tekion.com

* Coming soon ** Tekion ARC not required