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Mercedes-Benz of Plano Drives Revenue Gains with Service Advisor AI

Mercedes-Benz of Plano, one of the busiest Fixed Operations departments in the U.S., activated Tekion's Service Advisor AI in January 2025. Within months, and without any staffing or process changes, the dealership converted everyday efficiency gains into compounding revenue growth.

Key Results:

  • +$1.6M in recommendation sales year-over-year
  • 10% YoY growth in customer pay labor hours sold
  • $15 more in customer pay parts revenue per RO ($720K/year)
  • 17% more recommendations presented
  • 5.5% more revenue per RO