Introduction 

American Motors Group has seen a transformative change in their eleven rooftops in California’s Central Valley, through the implementation of Tekion, a cutting-edge dealership management system (DMS). This video explores how Tekion has revolutionized all their locations spanning Toyota, Cadillac, Chevrolet and Volkswagen brands, focusing on enhancing customer experiences, improving internal communications, and leveraging advanced technology to boost sales efficiency. 

Transforming Customer Interactions 

Speed and Efficiency 

One of the primary benefits Tekion has brought to American Motors Group is the significant speed enhancement in customer service processes. The system allows for a more streamlined customer experience, reducing wait times and making dealership interactions quicker and more efficient. 

Mobile Accessibility 

Tekion’s mobile capabilities have been particularly impactful, allowing dealership managers and staff to perform essential tasks from anywhere, whether they're at the dealership or not. This flexibility ensures that operations can continue seamlessly, regardless of location, enhancing both staff productivity and customer service. 

Enhancing Internal Communications 

Seamless Departmental Integration 

Tekion integrates various dealership functions—sales, service, and accounting—into a cohesive platform. This integration facilitates smoother transitions of information and processes across departments, enhancing overall operational coherence and efficiency. 

Advanced Analytics 

The system provides comprehensive analytics tools that deliver in-depth reports, helping the dealership to make data-driven decisions. These tools allow for a deeper understanding of business operations and customer interactions, leading to more informed and strategic operational planning. 

Leveraging Technology for Sales 

Artificial Intelligence 

Tekion employs artificial intelligence to identify and suggest sales opportunities, effectively using data to enhance sales strategies without being intrusive. This AI-driven approach helps in accurately targeting customer needs and improving upselling and cross-selling efforts. 

User-Friendly Interface 

The simplicity and intuitiveness of the Tekion interface are noteworthy. It is designed to be user-friendly, allowing easy operation by all staff members, which minimizes training time and maximizes usability across the dealership. 

Conclusion 

The integration of Tekion at American Motors Group's dealerships has not only streamlined operations but also created a more dynamic and responsive customer service environment. By enhancing internal communications, embracing mobile capabilities, and utilizing advanced AI technologies, Tekion has positioned American Motors Group at the forefront of the evolving automotive retail landscape. This technological advancement is a game-changer, providing the tools necessary to adapt to and thrive in the competitive automotive industry.