Introduction

Capital Buick GMC of Edmonton, Alberta, has transformed its operations and profitability by embracing Tekion's modern dealership management system (DMS). This partnership has propelled their growth, positioning them as a model for other dealerships across Canada aiming to elevate both customer experience and operational efficiency.

The Catalyst for Change

In 2021, as the dealership faced mounting challenges with their outdated DMS, leadership recognized the urgent need for a more streamlined, effective solution to reverse profit losses in Service and Parts. Their commitment to finding a technology partner aligned with a focus on innovation led them to Tekion—a platform that could unlock untapped potential in operations and customer service.

Results-Driven DMS

Fixed Operations Profitability Growth

Since implementing Tekion, Capital Buick GMC has seen an impressive 113% increase in Fixed Ops profitability. The platform’s data insights allowed the dealership to identify and capitalize on opportunities, ultimately reshaping their financial performance.

Revenue Growth

Between 2021 and 2023, Capital Buick GMC achieved a 63% year-over-year increase in total revenue. This growth underscores the effectiveness of Tekion's comprehensive tools in enhancing both revenue generation and cost efficiency.

Key Features and Advantages

Integrated CRM and Payment Solutions:

Tekion’s CRM and Tekion Pay provide Capital Buick GMC with cohesive, seamless payment processes. Mobile payment options have simplified transactions, elevating convenience for customers and increasing sales.

Streamlined Operations:

The dealership's transition to Tekion eliminated the need for multiple systems, making everyday tasks more efficient and reducing training time for employees. With an all-in-one system, Capital Buick GMC's customer experience has become smoother, helping raise CSI scores to 97%.

Enhanced Reporting:

Tekion's fast, accurate reporting features provide managers with real-time insights into expenses, revenue streams, and inventory—all crucial for strategic decision-making in a competitive market.

Customer and Employee Experience

Tekion's mobile-friendly features have allowed the dealership to better manage customer interactions, creating a faster, more personalized experience that has bolstered customer retention to 93%. Employees have also benefitted, with a significant reduction in administrative tasks enabling them to focus on delivering quality service.

Conclusion

Capital Buick GMC's experience with Tekion highlights how Canadian dealerships can drive growth and operational excellence through technology. The notable increases in profitability and revenue reflect the potential Tekion offers for other dealerships aiming to remain competitive and responsive to evolving customer expectations.