Introduction 

The California Automotive Retailing Group, a group operating 20 different automotive brands across Northern California, has witnessed a remarkable transformation in customer satisfaction and operational efficiency after implementing Tekion's dealership management system (DMS). This article delves into the group's transition to Tekion, highlighting the impact on customer satisfaction (CSI) and the overall operational benefits. 

Seamless Transition to Tekion 

Transition Experience 

Historically, DMS transitions are viewed as disruptive and fraught with challenges. However, the California Automotive Retailing Group's switch to Tekion was a departure from the norm, described as the easiest and most supportive transition they have ever undertaken. The process was smooth, marked by significant assistance from Tekion, contrasting sharply with previous experiences that were often abrupt and left staff scrambling. 

Training and Adaptation 

Tekion's intuitive design facilitated a remarkably fast adaptation process for the group's staff. Employees were trained and fully operational within just a day, a testament to the system's user-friendly interface and straightforward functionalities. 

Enhanced Customer Satisfaction and Operational Efficiency 

Immediate Impact on CSI 

Following the implementation of Tekion, the group observed a tremendous increase in their CSI, particularly at their Infinity dealership. This improvement was not only internal but also relative to competitors in their district and area. The ease of check-in and enhanced engagement provided by Tekion's platform were directly linked to these gains. 

Analytics and Management 

Tekion offers comprehensive analytics that significantly ease the management of day-to-day operations. The system allows for effective forecasting and staffing, equipped with tools that were previously only available through external sources like 20 groups and composites. This integration of critical data within the DMS streamlines decision-making processes and enhances managerial efficiency. 

Transformative Customer Experiences 

The DMS has revolutionized the way customers interact with the dealerships. Processes that were once cumbersome and time-consuming are now efficient and customer-friendly, significantly reducing the time customers spend during check-in and checkout. This transformation has led to higher customer retention and long-term engagement, crucial metrics for success in the automotive retail industry. 

Conclusion 

The California Automotive Retailing Group's experience with Tekion underscores the potential of modern DMS solutions to transform automotive dealership operations fundamentally. By enhancing customer satisfaction, simplifying employee training, and streamlining managerial tasks, Tekion has proven to be an invaluable asset, not just in improving operational metrics but also in redefining the customer experience in the automotive industry.