Introduction 

Country Auto Group, a longstanding player in the automotive industry, has transitioned to Tekion's dealership management system (DMS) and automotive CRM, fully embracing its comprehensive capabilities. This strategic shift aimed to consolidate various operational systems into one streamlined solution, addressing previous challenges and enhancing overall efficiency. 

Challenges and Decision for Change 

Previous System Limitations 

Before Tekion, Country Auto Group utilized multiple platforms, which led to disjointed operations across sales, finance, service, and parts departments. This fragmentation often resulted in inefficiencies and a lack of cohesive data flow. 

Choosing Tekion 

The decision to switch to Tekion was driven by the need for a more integrated and efficient system. Tekion offered a unified platform that promised to enhance communication across departments and provide a more user-friendly interface for all employees. 

Implementation and Benefits 

Sales Department Transformation 

With Tekion, the sales process has been significantly streamlined. Sales personnel now have immediate access to comprehensive customer information, credit applications, and transactional data, all within a single system. This integration has accelerated the sales cycle and improved customer interactions. 

Enhancements in Finance and Insurance 

The finance and insurance sectors have seen remarkable improvements with Tekion. The system has simplified deal loading processes, reducing the time required to process transactions and increasing departmental productivity. 

Service Department Efficiency 

Tekion has also revolutionized the service department by enabling faster service check-ins and reducing the need for manual data entry. Service advisors can now manage customer interactions more efficiently, which has enhanced the overall customer service experience. 

Advanced Analytics and Expense Management 

Tekion’s robust analytics tools have provided Country Auto Group with real-time access to operational data, allowing for better strategic decisions. Additionally, the expense management features have enabled the group to monitor and control costs more effectively. 

Conclusion 

The full adoption of Tekion by Country Auto Group has led to significant operational improvements, enhanced efficiency, and better customer service. By consolidating multiple systems into one, the group has not only addressed previous challenges but has also positioned itself for future growth and success in the competitive automotive market. The transition to Tekion is a testament to the group's commitment to leveraging cutting-edge technology to streamline operations and improve customer satisfaction.