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How Asbury Automotive Proves the ROI of a Unified Platform

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Team Tekion

Asbury Automotive's large-scale shift to a unified cloud- and AI-native platform is delivering measurable results. The 158-dealership group announced in its July earnings call that stores converted to Tekion's Automotive Retail Cloud are showing 12% higher units per salesperson and 10% higher dollars per technician.

The conversion is now 70% complete across the group, with full rollout expected by October 2026.

The Numbers

Asbury's most mature stores—the former Jim Koons Automotive locations (acquired December 2023) that switched a year ago — are showing stronger gains: 14.2% more units per sales manager and 15.2% more per F&I manager in a single quarter.

"Technicians no longer need to log into multiple systems throughout their shift," CEO Dan Clara said during the call. "Having everything on one platform eliminates time-consuming steps."

The group is also preparing to eliminate $1.2 million in quarterly expenses spent running two DMS systems in parallel during the migration.

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Planning Ahead

Asbury's leadership noted the platform's ability to handle increased volume without margin deterioration. As off-lease used-car volume rises over the next two years, the unified system gives dealerships the throughput capacity to absorb growth while maintaining profitability targets.

Request a demo of Tekion's Automotive Retail Cloud | Read the full WardsAuto analysis

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