Leading the Shift: Ken Garff on AI and Automotive Retail Transformation

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Leading the Shift: Ken Garff on AI and Automotive Retail Transformation

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Dax DeRop

COO

Ken Garff Automotive Group

Brent Lessing

CIO

Ken Garff Automotive Group

Binu Mathew

Cheif Techology Officer

Tekion

Spotlights

min read

July 7, 2026

In this fireside chat, Ken Garff shares a practical look at how they're approaching AI as a driver of business transformation—enhancing productivity, improving margins, and empowering employees rather than replacing them. From lead management and vehicle acquisition to service operations, hear how they're prioritizing high-value use cases and navigating key decisions around build vs. buy.

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